The Benefits of Social Media Marketing to a Business

The Benefits of Social Media Marketing to a Business

Social media marketing (SMM) is the general use of various social media channels and sites to advertise a service or product. While the terms digital and e-business marketing are forever dominant in academic circles, social media marketing has become increasingly popular not only for researchers and practitioners, but also for everyday consumers. This rise in…

[Tutorial] How to Setup Google Tag Manager on WordPress?

[Tutorial] How to Setup Google Tag Manager on WordPress?

Google Tag Manager (GTM) is a free Google product released to help Webmasters simplify website tracking of activities. A lot of ‘tags’ are added whenever we create a website, such as when we add a new post, we add ‘tags’ to identify the content. Similarly, we add advertisement and tracking codes like Google Analytics. The…