Author: John Kennedy

Digital Marketing is the most important part of online marketing, which uses traditional web-based digital technology including desktop computers, cell phones and other portable media and interactive media and platforms to market services and products. Digital Marketing encompasses the entire gamut of promotional activities in cyberspace. This includes search engine optimization, social media marketing, web…

Conversion rate optimization is basically the act of increasing the number of visitors or clients to take a particular desired action from your site. It is also known as conversion rate optimization, or simply RO for short. In order to improve your conversion rate, it is important that you understand everything there is to know…

Off Page SEO is the process of optimizing a website for the search engines. Search engines look at a number of factors before they list a website on their search results pages. These include the keywords used in the site content, internal linking structures from other websites, links that lead from other popular websites, and…

Keyword research is an essential part of any SEO campaign and with a good keyword strategy, it can be much easier to find profitable keywords. A good keyword research tool can help you identify profitable keywords and also tell you which keywords are too competitive. Keyword research is not a black art. With the right…

The power of long tail keywords is well known these days and many website owners are looking for ways to exploit this market. Unfortunately, they do not all get the desired results. There are websites that offer nothing but a list of long tail keywords that do nothing for the visitor in terms of conversion….